Currently holding position of CEO at Stimulus productions. Sami Qahar has over 19 years of solid experience in the FMCG business with global giants like Haleeb foods, Nestle, Mondelez, and Henkel. Sami has found his calling whilst leading Haleeb Foods back to its former glory with innovative new products that resonate deeply with their customers. Being an IBA grad and a keen learner, Sami is in the process of completing his doctorate in Business Psychology from Strathclyde University, Glasgow.
Besides that, he is also the co-founder of ‘Marketing Phir Say’ that aims to close the gap between what is taught at business schools and what actually happens in the cut-throat corporate world. An avid film critic, sports fanatic and brand analysts, Sami contributes to a number of well-known publications nationwide that make for both emotionally & analytically appealing reads.